Horror Campaign Analysis - The Conjuring - Official Poster

Horror Campaign Analysis - The Conjuring - Teaser Poster

Due to having completed my pre-production campaign, I will now begin research and preparation for the final production task.

Mock Up #2

As I stuck with the same idea for the campaign through both posters, my second mock up is a  teaser poster. I much prefer this poster to the official poster, as I feel it connotes the idea of the film a lot more. The slogan seems much more obvious than the previous one, as it connotes the idea that something is hiding within the child's body. I also like the way I've still used the colour scheme of black, reds and whites though in a much more subtle, less vibrant way than previous which I think makes the poster look more realistic. I think the way I've changed the opacity of the layer with the child's face in agony is very effective, as it contrasts and so emphasizes completely the hand. The poster also looks a lot more bleak and washed out, which I think looks better for my idea. I like the way I've used scratches and blotches on a low opacity sporadically in order to make the poster less structured. Finally, I much prefer the font type used for the title (Modern No. 20)

To improve on this poster, though I like the image of the hand, I would perhaps change the image to something more suitable of the genre as I feel it may not fit the background image appropriately in relation to the possession sub-genre. I would make the image of the hand or its replacement more clear and perhaps try to connote the idea of pain through the main image as well as the child's face, perhaps by adding blood brushes and cracks/smudges/dirt to make the child look more deformed and less life-like. I would also darken the image by lowering the brightness and raising the contrast, however I like the way that in this poster I used the burn tool between the fingers to do so. To improve I would also edit the child face slightly, perhaps show that something is within her body through having something coming out of her mouth and make her skin look more deformed.

Mock Up #1

This is the result of my first mock up. This particular poster would be the official poster for the campaign, as it contains elements such as the credit block, the exact release date, the actors in the movie and so on and so forth. I like the way I've used cracks and blood splats in the background to make it look as though the poster is crumbling, and through doing this I've intertwined the black, red and white colour scheme within the poster, using a mixture of black and blood red cracks cobwebbing the typography, which also fit the colour of the dress. I think the way I've made the main focus of the poster (the girl and the dress) look more emphasized than real through the use of glamour glow is effective. The slogan used for this poster seems very topic appropriate seeing as 'God' is linked with the lexical field of religion.

To improve in my final piece, I will make sure to take photos of suitable backgrounds connoting the title instead of using plain black in order to give the poster a more life-like effect - perhaps a church or a set-up exorcism scene. I also dislike the way I've intertwined typography together as in some cases it does not suit the genre, and I would  need to stick to one form of typography rather than three. Perhaps I could also think of ways to merge the background, image and text together to make it look as one rather than a put-together text.

Some photos taken for the mock up pieces >>